[Hiring] Product Marketing Manager (m/f/d) @Appinio

  • PublishedSeptember 20, 2023


Allow us to introduce ourselves

Hello there! We’re Appinio, the fastest (and coolest) market research platform. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make better data-driven decisions.

We started out in Hamburg back in 2014 but we’re now humbled to call the world our playground, with over 200 employees spread across 25 cities (we’re remote-first), 2000+ international clients and a panel reach of 7 million, globally.

Want to be a part of the Appinio movement? 🚀

Your mission as a Product Marketing Manager

Appinio is looking for a Product Marketing Manager (m/f/d) to lead our product marketing activities. Being Appinio’s first Product Marketing Manager, we’re looking for someone who is self-driven, has excellent storytelling skills, and demonstrated proficiency in understanding and translating customer needs into a strategy.
In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth.

What you’ll be doing

  • Drive initiatives to generate leads and maximize Appinio’s exposure. This entails proposing new channels, products, or product features. 
  • Analyze customer needs to shape our value proposition, and craft targeted messaging strategies accordingly.
  • Support building tools and content that our Sales and Marketing Teams need to differentiate Appinio effectively
  • Improve our understanding of Appinio’s customers and competitors, through gathering feedback and insights from customers and competitors and market analysis
  • Work closely with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, and communication channels as well as identify revenue-boosting opportunities

You will thrive in this role if

  • You have a strong background in marketing, digital strategies, user experience, or product management.
  • You have a minimum of 3 years experience in a similar role, ideally in a high-growth, start-up environment
  • You know how to craft content and messages that trigger our target group 
  • You have outstanding communication and presentation skills with an eye for details
  • You have a portfolio of successful growth implementations and interventions.
  • You are experienced in managing and delivering multiple priorities/projects to tight deadlines
  • You are fluent in English, German is a plus

What’s in it for you?

  • Flexibility Policy – meaning there is no hard cap on the number of vacation days
  • Work-from-anywhere Policy
    • You have the chance to develop our amazing product from one of the countries where we operate: Spain, France, Germany, Portugal, the Netherlands or the UK
    • You have the chance to work outside of your country of residence for a maximum of 180 days per year, given that you have a valid work permit for that country
  • Udemy L&D Platform – full access to 22,000+ courses and certifications to deepen your knowledge as your career progresses
  • All the hardware you need and your own MacBook
  • In case you’re located in Hamburg or Berlin, you’ll get a Deutschlandticket or access to a mobility budget with the RYDES app to get you to and from the office space
  • In case you’re located in Hamburg you’ll get access to our beautiful office in Hamburg’s city center – terrace and BBQ included 😉
  • In case you are located in Germany or Spain, you will have access to a Subsidized Urban Sports Club membership
  • In case you’re located in Berlin, you will have access to our co-working space to get together with our fellow Appinioneers


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