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[Hiring] Senior Copywriter @Synchrony Group

  • PublishedSeptember 20, 2023

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Company Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

Job Description

The Senior Copywriter plays a fundamental role in the content development process and partners with internal teams and clients on the writing and execution of innovative healthcare and pharmaceutical marketing, promotional, and educational initiatives for healthcare professional (HCP) and patient audiences. This individual understands client challenges and industry trends; demonstrates a firm understanding of relevant therapeutic areas and assigned products; and supports the strategic and creative direction of all deliverables while ensuring a high degree of medical accuracy.

Job Duties

  • Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs and patients/caregivers, as well as internal client audiences (eg, sales representatives)
  • Develop original content for a variety of client deliverables across digital and print media (e.g., educational material/brochures, emails, social media posts, banner advertisements, invitations, webcasts, videos, websites, sales training materials, rep-delivered marketing materials)
  • Collaborate with Creative personnel leads to help establish the creative vision and refine the graphics and layouts for all pieces
  • Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
  • Demonstrate a firm understanding of the therapeutic areas and target audiences for the products Synchrony supports, with the flexibility/adaptability necessary to function on various therapeutic teams
  • Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
  • Prepare materials for client medical/regulatory review, including preparation and submission of material into electronic review systems
  • Participate in promotional review committee meetings, prepared to provide rationale and reference support for all material; apply resulting comments while maintaining the integrity and purpose of the material
  • Review all materials and incorporate internal and client feedback, comments, and changes
  • Present work and provide rationale in internal and client content and creative reviews or meetings
  • Work with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completion
  • Follow all internal and client processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practices
  • Maintain a proactive approach on initiatives for existing and prospective clients
  • Keep current with trends in advertising, branding, design, and digital technologies and new media
  • Support and help manage external freelance resources when necessary
  • Attend client and partner meetings to support development or delivery of content and creative

Internal and External Relationships

  • Collaborate with internal and external personnel to produce quality work within established timelines
  • Work as part of a team to ensure that it is meeting company goals and objectives and adhering to corporate values
  • Communicate effectively both verbally and in writing with colleagues, clients, and others
  • Exhibit professional manner in dealing with others; work to maintain constructive working relationships

Key Competencies

  • High level of integrity, ethics, confidentiality, and accountability
  • Ability to manage outcomes to win-win resolution
  • Sound analytical thinking, planning, prioritization, and execution skills
  • Ability to think in abstract terms, make connections between unrelated ideas, formulate innovative concepts, and add value to brainstorming sessions
  • Ability to write for cross-channel platforms (e.g., print, digital, direct mail, video)
  • Excellent verbal and written communication skills
  • Exceptional organizational skills with adeptness at multitasking and ability to meet tight deadlines
  • Flexibility and adaptability to change; ability to work under time constraints 
  • Proficiency in Microsoft Office (e.g., Word, PowerPoint) and Adobe applications
  • Familiarity with user experience (UX) best practices
  • Keen understanding of the symbiotic relationship between Creative and Copy and the importance of that partnership
  • Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful “story”; is effective in a variety of settings and group sizes with clients, peers, and management; confidently expresses both data/facts and more controversial topics; commands attention and can manage group dynamics
  • Effective attention to detail and high degree of scientific and medical accuracy
  • Ability to identify key issues and to creatively and strategically overcome challenges or obstacles
  • Firm understanding of pharmaceutical legal/regulatory review process
  • Ability to work independently; self-motivated
  • Ability to participate and interact effectively on a team
  • High energy level and team player

Qualifications

Requirements

  • Bachelor’s degree
  • 4-6 years of pharmaceutical copywriting experience
  • Experience writing for an HCP audience
  • Solid understanding of marketing and advertising principles
  • Digital experience
  • Agency experience

Preferred Skills/Experience

  • Demonstrated experience working on a wide range of accounts and therapeutic areas

Working Conditions

  • Some travel may be required
  • Ability to participate in and conduct presentations

Additional Information

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role. 

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