The resurgence of saris: A fashionable comeback in Pakistan – Times of India

The resurgence of saris: A fashionable comeback in Pakistan – Times of India
  • PublishedSeptember 27, 2023


In the colorful tapestry of South Asian fashion, the sari has long held a cherished place. A symbol of elegance and grace, this timeless attire has draped women in its folds for centuries, transcending the boundaries of culture, religion, and geography. While neighboring India has remained a stronghold for the sari, Pakistan, with its penchant for the salwar kameez, had somewhat sidelined this traditional attire.However, in recent years, there has been a noticeable renaissance ofsaris in Pakistan‘s fashion scene, igniting a renewed passion for this classic garment.

The Sari’s Historical Significance in Pakistan

Before delving into the resurgence of saris in Pakistan, it’s important to acknowledge the historical significance of this garment in the region. Saris have a rich heritage in Pakistan, tracing back to the time before the partition of India in 1947. They were donned by women from diverse communities and regions, reflecting the nation’s cultural diversity. Traditional sari styles, including ajrak (hand-blocked and organically dyed), chunri (tie-dyed), kamdani (metallic embroidery), muqaish (silver or gold wirework), and chikan (white-on-white embroidery) have been an integral part of Pakistani fashion.


Saris have had a rich and cultural history in Pakistan.

The Influence of Social Media

One of the driving forces behind the revival of saris in Pakistan is the pervasive influence of social media. Platforms like Instagram, Facebook, and YouTube have created a digital space where Pakistani women can explore the intricate world of saris. Through these channels, fashion enthusiasts can discover a wide array of sari styles from around the globe, broadening their horizons beyond traditional boundaries. Moreover, the rise of sari influencers, bloggers, and designers who share their insights, styling tips, and personal stories has further fueled this trend. Instagram, in particular, boasts a vibrant community of sari aficionados, with accounts such as @thesaarigirl, @sarisafari, and @sarisandstories actively engaging with and inspiring Pakistani women.

Evolving Fashion Trends

Another key factor contributing to the resurgence of saris in Pakistan is the evolving fashion landscape. Today’s saris have shed their conventional image and embraced a spectrum of colors, patterns, fabrics, and styles. With sequin-embellished nets, ombre silks, hand-painted organzas, tie-dye chiffons, and banarsi silks, the sari has rebranded itself as a canvas for self-expression and creativity. Pakistani women now have the freedom to experiment with different blouse styles, accessories, and footwear, crafting unique looks for diverse occasions. This versatility has breathed new life into the sari, making it a contemporary and fashionable choice.

Celebrities Leading the Way

The influence of Pakistani celebrities cannot be understated in the revival of saris. Prominent actresses such as Mahira Khan, Saba Qamar, Mehwish Hayat, Ayeza Khan, Maya Ali, and Sajal Aly have played a pivotal role in popularizing saris on and off-screen. These style icons have effortlessly incorporated saris into their wardrobes, showcasing the garment’s timeless appeal and versatility. Their impeccable fashion choices have inspired countless Pakistani women to explore the allure of saris, encouraging them to embrace this classic attire and experiment with their personal style.

Celebrating Cultural Heritage

Beyond being a fashion statement, the resurgence of saris in Pakistan is a celebration of cultural heritage. It is a means of paying homage to the rich history of these garments in the region. By embracing traditional sari styles and techniques, Pakistani women connect with their roots and preserve a part of their cultural identity. The deep-rooted significance of saris in Pakistan’s history is a testament to their enduring charm.
The revival of saris in Pakistan is a testament to the enduring appeal and adaptability of this classic attire. Driven by the forces of social media, evolving fashion trends, celebrity influence, and a desire to celebrate cultural heritage, saris have once again found a place in the hearts and wardrobes of Pakistani women. The resurgence is not just a fashion trend; it’s a cultural statement and a testament to the persisting legacy of the sari in the vibrant fashion landscape of Pakistan.


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